360Wichita.com Blogen-usTue, 11 May 2021 0:06:15 CDTTue, 11 May 2021 0:06:15 CDThttp://blogs.law.harvard.edu/tech/rss360Wichita.comHow Does Downtime in Manufacturing Translate to Growth?https://www.360wichita.com/blog/BusinessServices/How-Does-Downtime-in-Manufacturing-Translate-to-Growth.html<p>Business owners find themselves struggling to get the balance right these days. We are all aware of the impacts of downtime. When you factor in business downtime costs and their overall impact on the bottom line, it is a subject that warrants addressing. But at the same time, you need to incorporate downtime so your employees do not overwork.</p><br /> <p>Downtime is a double-edged sword, but what can you do in order to straddle the balance? When we are looking for a way to make the most of adequate downtime in manufacturing, we need to make sure that it doesn't eat into our productivity.</p><br /> <p>In manufacturing, downtime doesn't necessarily relate to growth, but using downtime to learn significant lessons is invaluable. What are some of the key lessons?</p><br /> <h1>Using Outsourcing </h1><br /> <p>Outsourcing is crucial to help any business navigate downtime effectively. Outsourcing some of your work to a company with specialized resources can help you focus on the bigger picture. For example, if you are looking to improve your business in real-time, opting for cloud-based solutions by hiring IT experts can give you sufficient insight into disaster recovery methods, technical mishaps, and cybercrime, but also take the pressure off you.</p><br /> <p>Companies like <a rel="noopener" href="https://www.rapidpsi.com/high-volume-production/" target="_blank">Rapid PSI</a> can even handle some or all of your backorders while your main operation is experiencing downtime.</p><br /> <h1>The Importance of Planning Downtime </h1><br /> <p>If you are looking to prevent unplanned downtime, you need to focus on the exact opposite! Maintaining a reactive approach to any external threat is crucial, especially when it comes to your equipment. If you want to reduce unplanned downtime, incorporating maintenance schedules to guarantee your equipment is fighting fit is essential.</p><br /> <p>Whenever your equipment is due servicing or upgrading, you need to have a more reactive approach and incorporate predictive maintenance into your business. If your business was to suffer a natural disaster, or a piece of equipment found itself operating on a sub-par level, you may find that your business operations won’t just slow down, but you could see the entire workforce, from the production line to the back office workers experience a massive lull.</p><br /> <h1>Estimating the True Cost of Downtime </h1><br /> <p>While the average cost of downtime is dependent on the industry and the individual business, the true cost of downtime, known as TDC, consists of a wide variety of factors such as lost production, lost capacity, direct labor, and inventory (such as <a rel="noopener" href="https://www.informationweek.com/big-data/ai-machine-learning/what-manufacturing-can-teach-us-about-operationalizing-ai/a/d-id/1339759" target="_blank">tech</a>, and the oil and gas). It’s these aspects that provide a starting point. </p><br /> <h1>How Can You Solve the Problem of Downtime? </h1><br /> <p>The fact of the matter is that it's not just about the costs, but every individual who works in your business. When it comes to ensuring your equipment is fighting fit, predictive and preventative maintenance is crucial, but also focusing on employee productivity is just as pivotal. When you consider the time based on your productivity and downtime, it depends on the average hourly rate of the impacted employees. For example, 150 employees at an hourly rate of 50% experiencing a 70% productivity loss equating to $5,250. Sometimes knowing the true cost is essential, but in order to navigate these problems effectively, the result lies in focusing on factory personnel and upskilling them. </p><br /> <p>Downtime in manufacturing can be a sufficient headache, but downtime in one respect or another is not necessarily detrimental to your business. Downtime can be a big lesson and can translate to significant growth, just as long as you are aware of your inadequacies.</p>Wed, 05 May 2021 0:00:00 CDT5 Common Wildlife Pests Found in Wichitahttps://www.360wichita.com/blog/ResidentialServices/5-Common-Wildlife-Pests-Found-in-Wichita.html<p>Wichita, Kansas, has a wide range of wildlife ranging from smaller rats and mice to larger animals, like beavers and raccoons. Given Kansas’s flat layout and hot and dry climate, these wildlife creatures have grown accustomed to relatively harsh conditions and are persistent when it comes to finding food and shelter. These adaptations have transformed a number of these animals into pests that can cause damage to your property. </p><br /> <p>Though there are many wildlife pests you are likely to see around Wichita, here are five of the most common:</p><br /> <h2><strong>Armadillos</strong></h2><br /> <p>Armadillos are highly territorial creatures that have a layer of protective sort of “armor” around them. The armadillo species native to North America tend to be on the larger end, around 2 to 3 feet long and almost a foot tall.</p><br /> <p>They are prolific diggers - armadillos will burrow through your garden and lawn in search of grub and bugs to eat. They are likely to leave behind rather large holes that can be difficult to cover up. Because of this, it’s important to remove armadillos on your property as soon as you notice them. Visit <a rel="noopener" href="http://armadillocontrol.com/" target="_blank">armadillocontrol.com</a> to learn more.</p><br /> <h2><strong>Moles</strong></h2><br /> <p>Another common pest, the eastern mole is specific to the Kansas area. They are smaller creatures that may look like a rat or mouse at first glance. Moles are distinguishable by their feet, however, with thicker claws and flat palms.</p><br /> <p>Similar to armadillos, they dig into yards and gardens in search of something to eat. They are rather difficult animals to catch in the act, however, as they spend much of their day underground in the burrows they have created. </p><br /> <h2><strong>Opossums</strong></h2><br /> <p>Particularly invasive creatures, opossums are relatively skittish marsupials that can grow to be up to 20 pounds. Rather than digging their own spaces, opossums are likely to take up residence in established holes and closed-in areas of homes. It is especially common to find opossums in attics or chimneys when they are preparing to give birth, as they are looking for somewhere safe and away from potential predators.</p><br /> <p>If undetected for a long period of time, opossums can make semi-permanent homes in your property and lead to long-term damage to your home’s structure.</p><br /> <h2><strong>Woodrats</strong></h2><br /> <p>There are two species of woodrats common to the Wichita area - the eastern woodrat, and the grey woodrat. Nearly indistinguishable from rats at first glance, the woodrat poses a more significant threat to your property - they are known to burrow in attics and cars and commonly gnaw away at the plastic covering of wires.</p><br /> <p>Over time, they can cause major damage to your home or car’s electrical wiring and render appliances and other power sources useless as a result.</p><br /> <h2><strong>Coyotes</strong></h2><br /> <p>Most dangerous on the list, coyotes are a common predator in the Wichita area. Large and carnivorous, coyotes will eat virtually any meat source they can get to. They are known to go after farm animals, other wildlife in the area, and - in rare cases - humans if provoked.</p><br /> <p>If you are experiencing coyotes on your property, it is best to call a professional to take care of the issue safely</p>Tue, 04 May 2021 0:00:00 CDTWhat Are Tax Credits and How Do They Help Save You More?https://www.360wichita.com/blog/ResidentialServices/What-Are-Tax-Credits-and-How-Do-They-Help-Save-You-More.html<p><span style="font-weight: 400;">If you are looking to start saving for retirement, or you are trying to make the most of your earnings, taking advantage of tax credits might be a valuable approach for you. But what is it, how does it work, and how can we all benefit from it?</span></p><br /> <h2><span style="font-weight: 400;">What Are Tax Credits? </span></h2><br /> <p><span style="font-weight: 400;">A tax credit is an amount of tax that the taxpayer may subtract directly from taxes owed to the government. This means you can greatly reduce the amount of income going to the federal and state governments. They were designed to reward certain types of behavior that benefit the economy, the environment, or pay for the purposes that the government will deem important. </span></p><br /> <p><span style="font-weight: 400;">Credits will cover expenses you paid during the year and have requirements that you must satisfy certain criteria before you can claim them. As a result, many people opt to work with </span><a href="https://www.tri-merit.com/"><span style="font-weight: 400;">experts in tax credit accounting</span></a><span style="font-weight: 400;"> instead of handling it themselves.</span></p><br /> <h1><span style="font-weight: 400;">Understanding Tax Credits </span></h1><br /> <p><span style="font-weight: 400;">Government grants promote certain behaviors. For example, replacing old appliances. Tax credits are considered more favorable than tax deductions, as tax credits will reduce the tax liability dollar for dollar, ensuring you pocket the difference. </span></p><br /> <h1><span style="font-weight: 400;">The Types of Tax Credits</span></h1><br /> <p><span style="font-weight: 400;">There are three different types of tax credits: </span></p><br /> <h2><span style="font-weight: 400;">Non-Refundable Tax Credits </span></h2><br /> <p><span style="font-weight: 400;">These items are directly deducted from the tax liability. Any amount greater than the tax you owe is not paid out. They are valid in the year of reporting only, so any from the 2020 tax year would not be carried over into 2021. Specific examples of non-refundable tax credits include the Lifetime Learning Credit, the Savers Tax Credit, and the Mortgage Interest Credit.</span></p><br /> <h2><span style="font-weight: 400;">Refundable Tax Credits </span></h2><br /> <p><span style="font-weight: 400;">Refundable tax credits are the most beneficial because they are paid out in full. The taxpayer, regardless of their tax liability or income, will be entitled to the entire amount of credit. A very popular example is the Earned Income Tax Credit (EITC). </span></p><br /> <h2><span style="font-weight: 400;">Partially Refundable Tax Credits</span></h2><br /> <p><span style="font-weight: 400;">Some tax credits are only partially refundable. As a result of the Tax Cuts and Jobs Act, the child tax credit became refundable as of 2018, with up to $1,400 per qualifying child. Another example is the American opportunity tax credit. </span></p><br /> <h1><span style="font-weight: 400;">How Can Tax Credits Help in My Life? </span></h1><br /> <p><span style="font-weight: 400;">Because tax credits are a great incentive in life, and even </span><a href="https://www.irs.gov/newsroom/tax-benefits-for-education-information-center"><span style="font-weight: 400;">in education</span></a><span style="font-weight: 400;">, you will see a lot more money in your pocket every year. Form 1040 is the IRS form used for personal federal taxes income returns to fill out. In order to qualify for one of the five biggest tax credits, Earned Income Tax Credit, American Opportunity Tax Credit, Lifetime Learning Credit, Child, and Dependent Care Credit, and Savers Tax Credit, you must have certain earning criteria. For example, to qualify for EITC, you cannot have earned $3,650 or more in 2020 from investment income.  </span></p><br /> <p><span style="font-weight: 400;">Tax credits can certainly help you in your life and can make a big difference to the money you take home. If you are looking to pocket a bit more money, it's worth addressing this, as having tax credits can make a big impact on your financial and tax situation. </span></p>Tue, 13 Apr 2021 0:00:00 CDTBuild Customer Loyalty and Retention with These Tipshttps://www.360wichita.com/blog/BusinessServices/Build-Customer-Loyalty-and-Retention-with-These-Tips.html<h2><span style="font-weight: 400;">Here are Some Key Steps to Stimulate Extra Customer Loyalty for Your Brand</span></h2><br /> <p><span style="font-weight: 400;">Loyal customers will always keep your revenue flowing, but it’s not always so easy to build customer loyalty. You may consider what encourages customer retention on so many levels. But the fact of the matter is that it's not just about happy customers, or providing a plethora of products and services, but understanding that customers don many caps and are all different types of people, not just a way for you to line your pockets.</span></p><br /> <p><span style="font-weight: 400;">Making </span><a href="https://best4businesses.com/top-customer-service-improvements-you-can-make-for-your-business/"><span style="font-weight: 400;">customer service</span></a><span style="font-weight: 400;"> work on both sides means that you should improve the customer experience as a long-term effective solution. How can you do this? </span></p><br /> <h2><span style="font-weight: 400;">Make Customer Service a Priority </span></h2><br /> <p><span style="font-weight: 400;">Even when you look at something like social media, where you can keep your distance from a customer, when customers spend a lot of time and effort on a product that you provide, if you want to turn them into repeat customers, you've got to give them their dues.</span></p><br /> <p><span style="font-weight: 400;">Being friendly, efficient, and helpful does not just benefit in real life, but it works online as well. Ensuring you promote brand loyalty all over your business is crucial, but you must remember that as your customers spend more money and time on your business, good quality customer service is the notion that underpins everything.</span></p><br /> <p><span style="font-weight: 400;">Treat them poorly, even just once, and they shall not return.</span></p><br /> <h2><span style="font-weight: 400;">Focus on Your Branding </span></h2><br /> <p><span style="font-weight: 400;">Branding is one way to build a bridge between you and your customer on an aesthetic level. If you want to increase customer retention, it's not necessarily about making sure that the product packaging design is perfect, or the logo captures your ideal demographic, but about guaranteeing the entire brand implores that necessary “need” from the customer.</span></p><br /> <p><span style="font-weight: 400;">The fact is that they are the ones with credit cards and have the power. We've got to translate their desire for products into something that they can navigate and picture themselves having a working relationship with. Working with companies like </span><a href="https://plaspack.com/products/roll-stock/"><span style="font-weight: 400;">Plastic Packaging Technologies</span></a><span style="font-weight: 400;"> can help bridge that gap!</span></p><br /> <h2><span style="font-weight: 400;">Reward Your Customers </span></h2><br /> <p><span style="font-weight: 400;">Brand loyalty is one component, but when you are looking to measure customer loyalty, you will have to reward your customers for spending time with you. Setting up a customer loyalty program that offers discounts and exclusive offers is more likely to warrant repeat custom. They can spend their money anywhere else, and have chosen you, so you need to offer them a real reason to spend on you.</span></p><br /> <h2><span style="font-weight: 400;">Listen to Their Advice </span></h2><br /> <p><span style="font-weight: 400;">Many small businesses feel that they are just trying to keep afloat during tough times, and one customer offering critiques could be the straw that breaks the camel’s back in a reputational sense. However, every business needs to collect feedback from customers but actually </span><em><span style="font-weight: 400;">listen </span></em><span style="font-weight: 400;">to it.</span></p><br /> <p><span style="font-weight: 400;">If customers complain about the </span><a href="https://h2msolutions.com/what-you-take-into-consideration-when-making-a-web-design/"><span style="font-weight: 400;">user experience</span></a><span style="font-weight: 400;"> of your website or the layout of the store, you should listen and act upon it. Ultimately, if you are looking to improve long-term relations with customers, you've got to make it a two-way relationship.</span></p><br /> <p><span style="font-weight: 400;">As businesses are constantly in competition with each other, it's not just about asking customers for money, but about showing them your gratitude.</span></p><br /> <p><span style="font-weight: 400;">Customer acquisition is not just about gaining new customers but about building the bridge between you and existing customers. Treat them well, and they are more likely to keep coming back.</span></p>Fri, 09 Apr 2021 0:00:00 CDT8 Common Reasons For Medical Negligencehttps://www.360wichita.com/blog/HealthandBeauty/8-Common-Reasons-For-Medical-Negligence.html<p><span style="font-weight: 400;">When you’re sick or injured, you typically go to a medical professional thinking that they can heal you, not harm you. However, not everything will go as planned, and there’s a chance that a person may find themselves suffering from a mistake caused by a medical professional.</span></p><br /> <p><span style="font-weight: 400;">Medical negligence remains a problem everywhere. Despite the advancement of medical standards and technology, mistakes can still happen, which usually come with significant consequences, such as death.</span></p><br /> <p><strong>Medical Negligence: What Is It?</strong></p><br /> <p><span style="font-weight: 400;">Medical negligence can be defined as an act, or the failure to act, by a medical professional that differs from the standard medical care. In other words, if a nurse, doctor, or any health professional failed to meet the standard care, they can be held liable for any damages, such as further injuries or death. If you think you or a family member is a victim of </span><a href="https://www.snapkalaw.com/texas-medical-malpractice-lawyers/"><span style="font-weight: 400;">medical industry errors</span></a><span style="font-weight: 400;"> or medical negligence, don’t hesitate to seek legal help. </span></p><br /> <p><strong>Common Reasons For Medical Negligence</strong></p><br /> <p><span style="font-weight: 400;">Medical negligence is said to be one of the leading causes of death in the United States, together with cancer and heart disease. There are multiple reasons for medical negligence, and some of them are the following:</span></p><br /> <p> </p><br /> <ul><br /> <li aria-level="1"><strong>Delay in diagnosis, misdiagnosis, or failure to diagnose<span style="font-weight: 400;"> – Many screening mammograms give false-negative results in breast cancer sufferers. If a doctor fails to follow up appropriately on these false-negative results, it can be harmful to their patients. </span></strong></li><br /> </ul><br /> <ul><br /> <li aria-level="1">Failure to acquire informed consent<span style="font-weight: 400;"> – A medical mistake is committed if a patient isn’t completely informed of the possible risks, expected outcomes, and reasonable substitutes to the recommended method of the doctor, which may cause harm to the patient. </span></li><br /> </ul><br /> <ul><br /> <li aria-level="1">Negligent misdiagnosis, and incorrect diagnosis of trauma or fracture<span style="font-weight: 400;"> – If a doctor assumes that a fracture or illness is minor without requesting for diagnostic tests or additional x-rays, they can be held liable for medical malpractice injury claims. Depending on the fracture location, if a doctor fails to follow through, a patient can suffer consequences, such as loss of a limb. </span></li><br /> </ul><br /> <ul><br /> <li aria-level="1">Surgical errors or negligent procedures <span style="font-weight: 400;">– Sometimes, if a medical professional is mentally disturbed or physically exhausted, this can, sometimes, result in medical malpractice. Because of stress or sleep deprivation, a doctor may commit surgical errors and other mistakes. </span></li><br /> </ul><br /> <ul><br /> <li aria-level="1">Diagnosis delay or failure to refer in time<span style="font-weight: 400;"> – If the doctor fails to make a referral, whether for a course of treatment or a specialist, which results in adverse reactions to the patient, then this is considered medical negligence. </span></li><br /> </ul><br /> <ul><br /> <li aria-level="1">Negligent maternity care or birth injury malpractice <span style="font-weight: 400;">– Some birth defects arise due to too much use of oxytocin, specifically if a baby is in distress and a doctor fails to check the patient’s medical history if the primary health provider isn’t available. </span></li><br /> </ul><br /> <ul><br /> <li aria-level="1">Medication mistakes or malpractice due to negligent drug treatment <span style="font-weight: 400;">– This is a very common medical mistake and can happen not only in hospitals or </span><span style="font-weight: 400;"><a href="https://www.360wichita.com/blog/HealthandBeauty/Hospice-Care-Myths.html">hospice cares</a></span><span style="font-weight: 400;"> but also when giving prescription medicine. For instance, a doctor’s poor handwriting on the prescription may be followed by a misinterpretation from a pharmacist.</span></li><br /> </ul><br /> <ul><br /> <li aria-level="1">Anesthesia errors<span style="font-weight: 400;"> – If a doctor gives too little or too much anesthesia prior to surgery, which can be harmful to a patient, then the doctor can be held liable for any damages incurred by the mistake. Another mistake is the inability of the medical professional to check your vital signs during the surgery. Sometimes, a doctor may also mistakenly use a drug to which a patient may be allergic.</span></li><br /> </ul><br /> <p><strong><strong><span style="font-weight: 400;"><img src="https://tours.360wichita.com/siteAssets/fmimages/doctor-looking-disbelief.jpeg" alt="A doctor reviewing an x-ray identifies an issue that he missed iniitially, with another doctor overlooking." width="100%" /></span></strong></strong></p><br /> <p> </p><br /> <p><strong>What To Do If You’re A Victim?</strong></p><br /> <p><span style="font-weight: 400;">People who’ve had injuries or families of victims who died due to medical negligence have the right to file a lawsuit. However, it can be difficult to prove medical negligence, especially when a hospital or doctor is involved. Also, it’s worth noting that medical negligence can only be applied to trained and licensed healthcare providers. </span></p><br /> <p><span style="font-weight: 400;">If you suspect medical negligence, avoid talking about it online. Lawyers today are good at gathering social media posts that they can easily use against other parties. If you need to talk about the experience you had, you can get a therapist. </span></p><br /> <p><span style="font-weight: 400;">What you want to do is to get a </span><a href="https://www.enjuris.com/medical-malpractice-attorneys.html"><span style="font-weight: 400;">medical malpractice lawyer</span></a><span style="font-weight: 400;"> fast. You want someone who specializes in this kind of law to ensure that you file the case correctly. The moment you suspect medical negligence, seek legal help right away. </span></p><br /> <p><strong>Final Thoughts</strong></p><br /> <p><span style="font-weight: 400;">It’s essential to immediately recognize medical negligence and act on it right away. In choosing a medical malpractice lawyer, do your research carefully. Find someone who has proven experience in handling this kind of legal work, as well as avoid posting about it online or contacting the hospital involved to avoid any complications. Allow your chosen attorney to handle the case.</span></p>Wed, 07 Apr 2021 0:00:00 CDTQuick Tip: How to Transfer vCard to Outlookhttps://www.360wichita.com/blog/BusinessServices/Quick-Tip-How-to-Transfer-vCard-to-Outlook.html<p><span style="font-weight: 400;">Digital business cards are easy to store and exchange. Sadly, importing them into Outlook is a hassle. What if you have hundreds of items to transfer? The system only allows moving them one at a time. Fortunately, there is a way to import vCards in one batch. Use our guide to do it quickly and accurately. </span></p><br /> <p><span style="font-weight: 400;">If you had 300 contacts to transfer, you would spend hours doing it manually. The methods described on </span><a href="https://www.outlooktransfer.com/how-to-import-vcard-files-to-outlook/"><span style="font-weight: 400;">https://www.outlooktransfer.com/how-to-import-vcard-files-to-outlook/</span></a><span style="font-weight: 400;"> get the job done in minutes or even seconds. Discover key advantages of modern automated tools in our guide. </span></p><br /> <h2><span style="font-weight: 400;">What Are the Benefits?</span></h2><br /> <p><span style="font-weight: 400;">Every mail client creates, stores, and recognizes data in specific formats. For Outlook, this is PST. Such files contain messages and related data like contacts, tasks, and calendars. To speed up the transfer, convert the original information in a batch. An automated tool will quickly extract it from the *.vcf files and transform. You cannot find a better method for mass transfer. </span></p><br /> <p><span style="font-weight: 400;">This software is a lightweight utility. Designed especially for the task, it has a clear and well-organized interface with only a few buttons. Use it as often as necessary — there is no limit on the number of conversions. This dedicated export-import tool will even split your contacts into the same groups! Other benefits are:</span></p><br /> <ul><br /> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">lightning-fast extraction, conversion, and transfer via the same system;</span></li><br /> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">universal compatibility (all popular editions of Outlook and Windows);</span></li><br /> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">error-free conversion regardless of the original structure;</span></li><br /> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">direct import into your Outlook profile or a *.pst file; </span></li><br /> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">it recreates subfolder hierarchy; </span></li><br /> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">you can choose the destination folder; </span></li><br /> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">there is a free trial.</span></li><br /> </ul><br /> <h2><span style="font-weight: 400;">Can I Do It Manually?</span></h2><br /> <p><span style="font-weight: 400;">Of course, if you have plenty of free time, a manual import is doable. After all, some people are incredibly patient. Depending on the volume of contacts you have, you may need to spend hours moving the cards one by one. For every contact, there are 6 steps to take:</span></p><br /> <ol><br /> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Go to the </span><em><span style="font-weight: 400;">File</span></em><span style="font-weight: 400;"> menu in Outlook. </span></li><br /> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Via </span><em><span style="font-weight: 400;">Open</span></em><span style="font-weight: 400;">, summon the Import and Export Wizard.</span></li><br /> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Specify a *.vcf file as your source. </span></li><br /> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Help the system locate the necessary card. </span></li><br /> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Proceed by clicking </span><em><span style="font-weight: 400;">Next</span></em><span style="font-weight: 400;">. </span></li><br /> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Check that the contact has arrived in the right place. </span></li><br /> </ol><br /> <h2><span style="font-weight: 400;">Use Professional Tools</span></h2><br /> <p><span style="font-weight: 400;">All in all, electronic business cards are convenient, but feeding them into Outlook is a hassle. Manual transfer of vCards is acceptable when you have a dozen contacts at most. A bigger number makes it demanding and frustrating. Hundreds of items take ages to import unless you have automatic tools at hand. </span></p><br /> <p><span style="font-weight: 400;">Spare yourself the trouble and delegate the job to software — it will get it done quickly, with all contact details intact. The system is smart enough to organize your contacts into groups — automatically! At the moment, this is the only feasible method of mass import. With a free trial, you can see how it works. Considering the value, the benefits are undeniable!</span></p>Thu, 01 Apr 2021 0:00:00 CDT13 Tips For Small Business Marketing In 2021https://www.360wichita.com/blog/BusinessServices/13-Tips-For-Small-Business-Marketing-In-2021.html<p><span style="font-weight: 400;">Marketing is expensive, but it’s necessary for all businesses out there, especially the small ones. If you want your business to grow, you definitely need to invest in your marketing efforts. Although word of mouth is great, it won’t be enough to reach your audience effectively.</span></p><br /> <p><span style="font-weight: 400;">Unfortunately, it poses a challenge for all small businesses with a tight budget. The good news is that there are many tips for small business marketing that you can consider, regardless of your budget. These include the following:</span></p><br /> <p> </p><br /> <ul><br /> <li aria-level="1"><strong>Know Your Audience</strong></li><br /> </ul><br /> <p> </p><br /> <p><span style="font-weight: 400;">If you want to take your small business marketing to a whole new level, always think of your audience. Buyer personas are one of the best ways to define your audience when it comes to interests, lifestyle, and demographics. When done well, a buyer persona will provide you a direction and target. Moreover, such personas can be used for segmenting your list and personalizing your marketing and sales messages.</span></p><br /> <p><span style="font-weight: 400;">Moreover, never forget to consider a funnel position when you’re creating buyer personas. For instance, customers that need nurturing require various messages than somebody ready to purchase. With this in mind, using </span><a href="https://www.dropcowboy.com/text-messaging/text-blast"><span style="font-weight: 400;">text blast software</span></a><span style="font-weight: 400;"> for your messaging needs may come in handy. Just keep the right timing in mind to get great results.</span></p><br /> <p> </p><br /> <ul><br /> <li aria-level="1"><strong>Establish A Brand</strong></li><br /> </ul><br /> <p> </p><br /> <p><span style="font-weight: 400;">If you want your potential customers to recognize your business and stand out in the competition, you’ll need a clear brand identity. Once you’ve decided on your brand identity, match it with a suitable logo, name, imagery, and colors that convey your brand to your potential and existing customers.</span></p><br /> <p><span style="font-weight: 400;">Depending on your preferences, you can ask for assistance from experts when establishing your brand. Although this process is a bit pricey, it’ll be all worth it in the end.</span></p><br /> <p> </p><br /> <ul><br /> <li aria-level="1"><strong>Prioritize Your Customer Service</strong></li><br /> </ul><br /> <p> </p><br /> <p><span style="font-weight: 400;">When running a small business, whether online or offline, it can be easy to forget customer service. However, you should take note that customer service is a critical part of marketing and can be a factor in retaining or attracting customers.</span></p><br /> <p><span style="font-weight: 400;">So, if you want your existing and potential customers to reach you quickly, you might like to consider having a contact form on your website or use </span><a href="https://www.dropcowboy.com/"><span style="font-weight: 400;">Drop Cowboy Voicemail Drops</span></a><span style="font-weight: 400;"> instead for effortless marketing.  You can also invest in a chatbot platform which can be a helpful tool.</span></p><br /> <p> </p><br /> <ul><br /> <li aria-level="1"><strong>Keep Your Content On Target</strong></li><br /> </ul><br /> <p> </p><br /> <p><span style="font-weight: 400;">If you know your target audience, it’ll be much easier for you to craft pieces of content that’s relevant and valuable to them. The use of sales pitches and clickbait isn’t the best way to gain trust from your network. Rather, make it your priority to reach your audience on a more personal level. Then, show them that you understand or care about them as well as their needs. You can do that by avoiding being too promotional.</span></p><br /> <p><span style="font-weight: 400;">Instead of promoting your products, focus on providing information, insights, and even entertainment relevant to your offerings. This approach can be effective to convince or persuade your customers to purchase your products and services.</span></p><br /> <p> </p><br /> <ul><br /> <li aria-level="1"><strong>Make Your Website Mobile-Friendly</strong></li><br /> </ul><br /> <p> </p><br /> <p><span style="font-weight: 400;">There’s no doubt that mobile marketing has become more relevant with countless consumers making purchases and browsing using their tablets or smartphones. Even if investing in mobile-specific marketing may need a particular investment, you may take the first step through ensuring that your website is mobile-friendly.</span></p><br /> <p><span style="font-weight: 400;">You can hire professionals to help optimize your website for mobile devices. But, a low-cost option is using a website builder or a renowned eCommerce platform.</span></p><br /> <p> </p><br /> <ul><br /> <li aria-level="1"><strong>Leverage Your Email Marketing</strong></li><br /> </ul><br /> <p> </p><br /> <p><span style="font-weight: 400;">One of the effective </span><a href="https://www.360wichita.com/blog/BusinessServices/6-Reasons-Why-You-Should-Open-A-Small-Business-Here-In-Wichita.html"><span style="font-weight: 400;">small business</span></a><span style="font-weight: 400;"> marketing strategies is email. No matter what kind of audience you want to focus on, most people check their emails. So, never hesitate to take advantage of emails.</span></p><br /> <p><span style="font-weight: 400;">To make the most of your email marketing, you need to start building a reliable email list. There are many lead generation strategies you can use to build your email list. Such strategies can help collect information about potential and existing customers.</span></p><br /> <p><span style="font-weight: 400;">Once you have an email list, you may use it to your advantage by sending out regular emails with news, special offers, and discounts.</span></p><br /> <p> </p><br /> <ul><br /> <li aria-level="1"><strong>Get Google My Business (GMB) Page</strong></li><br /> </ul><br /> <p> </p><br /> <p><span style="font-weight: 400;">Google makes searching easy for everybody around the world. That’s why it only makes sense for small business owners to claim their Google My Business profiles. This works by enabling you to make your own identity and input your business detailed information, such as photos, location, URL, and contact details. It also helps you get more customers to review and provide you assistance when it comes to business marketing tools.</span></p><br /> <p> </p><br /> <ul><br /> <li aria-level="1"><strong>Consider Local Marketing</strong></li><br /> </ul><br /> <p> </p><br /> <p><span style="font-weight: 400;">Another marketing tip for small businesses is embracing local marketing. This is especially true if you’re running a business in the local market, you would want to take advantage of the online marketing strategies that relate and appeal to your audience.</span></p><br /> <p><span style="font-weight: 400;">Other than creating a GMB listing, you may also edit and claim your business listing on some local search directories. You may also consider some local marketing strategies, including the following:</span></p><br /> <ul><br /> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Participating or hosting a community event</span></li><br /> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Implementing direct mail campaigns in your local area</span></li><br /> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Creating social media or Google ads targeting a certain area</span></li><br /> </ul><br /> <p><span style="font-weight: 400;">Even if such strategies fall outside the realm of online marketing, you can quickly incorporate them by including your social media and website on any materials or helpful information you provide around your local community.</span></p><br /> <p><span style="font-weight: 400;"><img src="https://tours.360wichita.com/siteAssets/fmimages/AdobeStock_80613642.jpeg" alt="" width="600" height="396" /></span></p><br /> <p> </p><br /> <ul><br /> <li aria-level="1"><strong>Choose A Social Media Platform </strong></li><br /> </ul><br /> <p> </p><br /> <p><span style="font-weight: 400;">Social media marketing can make a difference to your small business. One of the reasons for this is that most consumers rely on different social media platforms to make purchasing decisions.</span></p><br /> <p><span style="font-weight: 400;">However, it’s essential to keep in mind that social media is a little complicated. It always changes and may require more effort than you could think. Thus, rather than trying to excel on every social media platform, you could try a low-cost tip which is to choose the social media platform that works best for your business. For instance, if you have an online boutique, it’s best to use Instagram as your social media platform to be successful in your marketing strategies. But, it doesn’t mean that you should take other social media channels for granted. You can also focus on them, but put all your efforts and energy on the platform that appeals the most to your target audience.</span></p><br /> <p> </p><br /> <ul><br /> <li aria-level="1"><strong>Create A Referral Network</strong></li><br /> </ul><br /> <p> </p><br /> <p><span style="font-weight: 400;">If you provide services in a certain niche, look for some related providers that you can partner with for referrals. For example, wedding planners might have several photographers they know to recommend to clients. Photographers may also do the same when their clients look for wedding planners.</span></p><br /> <p><span style="font-weight: 400;">A good way to create a referral network is to build relationships first. In most cases, emailing or cold calling somebody to strike up referral partnerships won’t work because they don’t have a clue about your work and can’t vouch for you. With that in mind, look at some vendors for your clients to see if there are some opportunities to reach out to other small businesses.</span></p><br /> <p> </p><br /> <ul><br /> <li aria-level="1"><strong>Build A Useful Email Newsletter</strong></li><br /> </ul><br /> <p> </p><br /> <p><span style="font-weight: 400;">A lot of email marketing providers offer free accounts. You can benefit from this and make useful email newsletters for your potential and current customers. Add existing and new customers to your email lists and provide a subscribe box on your site to add some new subscribers.</span></p><br /> <p><span style="font-weight: 400;">Every week or month, you can send out helpful email newsletters with interesting external articles, company news, product sales, and other things that your customers may find interesting and useful.</span></p><br /> <p> </p><br /> <ul><br /> <li aria-level="1"><strong>Focus On Content Marketing And Start A Blog</strong></li><br /> </ul><br /> <p> </p><br /> <p><span style="font-weight: 400;">Content marketing, if done right, can have a huge impact on your ability to drive sales and attract customers. With that said, one of the ways to get involved in content marketing is to start a blog on your website.</span></p><br /> <p><span style="font-weight: 400;">In your blog section, you can produce blogs about topics that are related and relevant to your business, providing helpful information and showing your expertise, which can drive more audience to your website and boost your search rankings.</span></p><br /> <p><span style="font-weight: 400;">The best thing about content marketing and starting a blog is that you don’t have to spend a huge amount of money to promote your content. If you always provide good quality content, it’ll rank in the search engines, and you’ll always have an option to share it organically on social media sites for wider reach.</span></p><br /> <p> </p><br /> <ul><br /> <li aria-level="1"><strong>Incorporate Video Marketing</strong></li><br /> </ul><br /> <p> </p><br /> <p><span style="font-weight: 400;">One of the ways to dominate the world of small businesses is to use eye-catching videos when marketing. The reason behind this is that most people spend more time watching videos, so it’s never a waste of time to invest in video marketing.</span></p><br /> <p><span style="font-weight: 400;">To get the best possible results with this </span><a href="https://www.forbes.com/sites/forbestechcouncil/2021/03/01/smart-marketing-can-give-small-businesses-an-advantage-in-2021/?sh=453fca6c34af"><span style="font-weight: 400;">smart marketing</span></a><span style="font-weight: 400;"> move, focus on creating appealing and engaging videos. Depending on your budget and preferences, you can use professional video editing tools or hire professionals instead.</span></p><br /> <p><strong>Bottom Line</strong></p><br /> <p><span style="font-weight: 400;">The above small business marketing tips must give you a place to start in terms of growing and promoting your business. Just remember that not all tactics will work for all small businesses, so never be afraid of thinking outside the box to test out something that you think will be successful for your business.</span></p>Mon, 29 Mar 2021 0:00:00 CDTWichita Outdoor & Virtual Spring Break Activities 2021https://www.360wichita.com/blog/Local/Wichita-Outdoor-And-Virtual-Spring-Break-Activities-2021.html<p>COVID-19 still has many of us Wichitans sticking closer to home for Spring Break, but there are still plenty of things to do! For this year's Wichita Spring Break Activities list, we've picked outdoor and virtual activities to enjoy with family or your "bubble." Many are low-cost, and some are even free!</p>Fri, 12 Mar 2021 0:00:00 CSTWichita Live Theatre Spring Preview 2021https://www.360wichita.com/blog/Entertainment/Wichita-Live-Theatre-Spring-Preview-2021.html<p>As we move more fully into 2021 and the COVID vaccine becomes more available, some of Wichita's live theatres are finding ways to put on shows again while looking out for public safety. Some are changing the types of shows they produce to allow for small casts. Others are changing venues, taking shows outdoors, or offering virtual alternatives.</p><br /> <p>Theatres are operating at significantly reduced capacity to allow for social distancing, so reservations are recommended and often required. Schedules may change, so we recommend confirming details prior to the show date.</p><br /> <p>Without further ado, here's the current Wichita live theatre lineup for Spring 2021!</p>Wed, 10 Mar 2021 0:00:00 CSTHelping your child stay up to speed with unreliable school situationshttps://www.360wichita.com/blog/Education/Helping-your-child-stay-up-to-speed-with-unreliable-school-situa.html<p><span style="font-weight: 400;">A lot of parents have found themselves turned into full-time teachers over the past 12 months! Yes, all parents are teachers in terms of helping their child to develop and gain critical life and social skills. But when it comes to matters like math, science, writing, and so on, they leave this to the qualified teachers. Well, until 2020 came about and turned everything upside down, right? If you’re struggling to teach your children from home, you’re not alone! Many parents are in the same boat. With that in mind, continue reading to discover some helpful tips on ensuring your children are up to speed during these unprecedented times.</span></p><br /> <h2><span style="font-weight: 400;">Stick to a routine</span></h2><br /> <p><span style="font-weight: 400;">Developing a routine is important. It will help you to plan breaks and fun things with your children so that you can keep the stress levels as low as possible. Not only this, but children expect to have a timetable, so continuing this at home can help to make things run more smoothly. If you’re running out of lessons for your child, there are websites like </span><a href="https://studentreasures.com/teachers-lounge/lesson-plans/first-grade/"><span style="font-weight: 400;">Studentreasures Publishing</span></a><span style="font-weight: 400;"> that provide free lesson plans to keep your child engaged and interested.</span></p><br /> <h2><span style="font-weight: 400;">Let children learn at their own pace</span></h2><br /> <p><span style="font-weight: 400;">Aside from the tips that have been mentioned so far, it is important to let your children learn at their own pace. While you may feel worried that you are falling behind on certain subjects, it is better to allow children to fully grasp the concept of something at their own pace as opposed to hurrying them through the subjects. </span></p><br /> <h2><span style="font-weight: 400;">Look for ways to keep your children active</span></h2><br /> <p><span style="font-weight: 400;">Keeping your children active while they are confined to their own home and unable to play with their friends can be difficult. This is why it is a good idea to think about different ways you can bring exercise and learning together. For example, you may want to organize a treasure hunt in the garden, which pertains to one of their lessons for the day. </span></p><br /> <h2><span style="font-weight: 400;">Let your child become the teacher</span></h2><br /> <p><span style="font-weight: 400;">To prevent the learning process from becoming stale and boring, let your child play teacher for the day. With this, you can give your child a subject and all of the resources that they need. You can then ask them to put together a lesson for you. Your child is bound to be excited that he or she gets to play teacher. Plus, the lesson will enable you to determine how much they have learned and what areas they need to improve on.</span></p><br /> <p><span style="font-weight: 400;">So there you have it: some of the different steps that you can take to make sure that your child is up to speed during this difficult period. We know that homeschooling is something that a lot of parents are struggling with at the moment, so we hope that these tips can help you! Remember, stay strong; your teaching days will be over soon!</span></p>Thu, 04 Mar 2021 0:00:00 CST