3 Ways To Uniquely Market Your Small Business In Wichita
So you have an exciting small business in Wichita? Well, you’re in a vibrant area of Kansas, famous for being the birthplace of many great companies.
Whether you’ve been an established brand and business for decades and are looking to spruce up your marketing strategy, or you’re a new small enterprise finding its feet, discover how these 3 top tips can change the face of your marketing strategy in a new, unique, and fun way!
1. Customize Anything!
As soon as you know your brand inside-out, it must be seen far and wide. You don’t need a business degree to understand that the more people engage with your brand, the more sales you’re likely to make, making your company more profitable.
Perhaps you’ve got a yoga studio in Wichita that likes to use part of the famous Kansas greeting “Howdy” when greeting your yoga students with a “Howdy Yogi," which has now become a favorite greeting among your yoga students. Whatever the phrase, image, or sign, it's a great idea to connect your brand with a design that many people will carry and recognize.
At The/Studio, there’s a whole host of items you can customize with your fun design, so whether you go for socks, hats, or bags – it doesn’t matter! Get your brand’s ethos out there with customization!
2. Make Local TikToks
A survey has shown TikTok to be an educational platform, as 1 in 4 users will explore TikTok to learn something new, so why not combine your love of Wichita with your organization? It doesn’t matter if you’re a yoga studio, a bakery, or a coffee shop.
For example, if you’re a yoga studio, take your yoga outdoors and conduct a BTS (behind-the-scenes) TikTok of an outdoor session at a Wichita landmark, such as the Botanical Gardens or even the Old Cowtown Museum. You can talk about the history of the location and mention your business's connection to the landmark.
3. Feature Locals on Your Instagram
If you’re a local organization, shine a light on cool locals in your area. For example, if you’re a coffee shop run by women, maybe you have a charity initiative where a donation of your profits goes to local girls’ education or women’s issues. Use your Instagram to showcase local charities your company support or local people who make your business shine, be it customers or staff.
Social media marketing doesn’t have to be bland, and a tongue-in-cheek approach can bring a surprising amount of support and traffic to your page. So why not do something different and shine a light on your ethos by shining a light on others?
All three of these methods might not be the right fit for your brand, but they’ll cause a stir and make you stand out from the crowd in your local area and further afield. Building at least one of these methods into your marketing strategy will surely help you reach new customers!